The Care Bears in the Land Without Feelings is the first television special to feature the Care Bears characters. Made by Atkinson Film-Arts of Canada, it was premiered on syndication in April 1983. The special features the ten original Bears, along with the Cloud-Keeper and a villain called Professor Coldheart; they would be seen again in 1984's The Care Bears Battle the Freeze Machine.
^ Woolery, George W. (1989). "The Care Bears in the Land Without Feelings". Animated TV Specials: The Complete Directory to the First Twenty-Five Years, 1962–1987. Scarecrow Press. pp. 58–60. ISBN 0-8108-2198-2.Synopsis
Kevin, a boy on Earth, is mad because he has to move away from his friend Donna. Declaring that he doesn't care, he decides to run away and ends up in The Land Without Feelings, which is ruled by Professor Coldheart. Coldheart turns Kevin into a green creature and makes him a slave. The Care Bears, along with Donna, go into the Land Without Feelings to save Kevin along with the other children who are turned into green creature slaves. Care Bears use their magic to change Kevin and the other children back to normal.
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