Brüno Gehard ([ˈbʁyːno ɡəˈhaʁt]; sometimes spelled Bruno or Brueno) is a retired satirical fictional character portrayed by English comedian Sacha Baron Cohen. The character, a flamboyantly gay Austrian fashion reporter, first appeared during short sketches on The Paramount Comedy Channel in 1998, before reappearing on Da Ali G Show with his partner Adrian Chan. Following the success of Ali G Indahouse and Borat, Universal Studios gained rights to produce and release a feature film, Brüno.

Brüno, alongside his Borat character, has been retired.

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