Professional Sweetheart is a 1933 American Pre-Code romantic comedy directed by William A. Seiter from a screenplay by Maurine Watkins. It starred Ginger Rogers in her first film with RKO Radio Pictures, along with Norman Foster, ZaSu Pitts, and Frank McHugh. The film is a comedic satire of the radio industry, a competitor to the film industry.
Synopsis
Glory Eden is a radio star, the "Purity Girl" of the Ipsy-Wipsy Wash Cloth radio program, whose sponsor, Sam Ipswich, wants her public image to match her radio persona, and has her constantly chaperoned by the press agent, Speed Dennis. Glory's real personality is one of a party girl, who loves going to nightclubs, drinking, dancing and having a good time. During an interview with the columnist Elmerada de Leon, Glory hints that she might not re-sign with Ipsy-Wipsy. She says that she is tired of always being "the good girl", and needs to let down her hair for a while. Frightened of the prospect of losing their star attraction, and in order to placate her, Ipswich and Dennis hatch a publicity scheme to have her romanced by one of her many fans. They select a most unlikely subject, Jim Davey, who hails from the hills of Kentucky. However, when he arrives, the unlikely happens and Glory begins to fall in love with Jim, and when he proposes, she accepts.
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